Azalea Coffee Bar

Objective / solution

Brand Identity creation for a women owned & focused coffee shop in
Columbia, South Carolina

Capabilities

Brand Identity

Brand Positioning

Collateral including business cards, stickers, promotional mailer

Digital Collateral

Brand Essence

“We want our customers to know that by supporting our coffee shop, they are supporting women and other minorities. We prioritize working with women and minorities in every aspect of our business, and want to promote those businesses as best we can. We anticipate having a very small, curated selection of woman-owned goods and books that we love for purchase as well.”

To the owner Brittany, azaleas represent feminine energy, and remind her of the amazing women that raised her.

Azalea Coffee Bar is a walk-up coffee shop in downtown Columbia. We feature coffees from women-owned/managed farms and tell the story of the women behind the coffee.

Azalea Coffee Bar’s branding speaks to the story and values behind the brand by selecting specific color and icon options. The colors used in the brand are welcoming, fun and happy while also showing a more feminine aesthetic. The icon of a female face represents all women.