Fleur de Lune

Objective / solution

Brand Identity creation for a women owned, holistic skincare boutique
in Columbia, South Carolina.

Capabilities

Brand Identity

Brand Positioning

Collateral including business cards, grand opening invitations, party goods & stationery

Digital Collateral

Brand Essence

“We utilize both cutting edge technology & ancient techniques in our treatments to push your results even further. Which is why we believe that consistent education is always a priority. We achieve this by taking courses from doctors, chemists, herbalists, homeopaths and innovative estheticians from all over the world.”

The illustration style is symmetrical, viney & bold, similar to the style used in art nouveau art. This style was chosen to balance out with the playfulness of the logo typography.

We specialize in bespoke facial treatments & skin care regimens, combining the best in home care with cutting edge treatments to give you the skin of your dreams. As a former makeup artist (Chanel, Lancome, Le Metier de Beaute) Bridget's goal is for everyone to have the utmost confidence in their skin and strives for her clients to feel beautiful without relying on makeup.

Fleur de Lune’s customer is anyone that has skincare issues that want a bespoke & highly curated facial & skincare routine. Typically the clients that work with Fleur de Lune are ages 30-60 & tend to be a "sophisticated hippie."