Il Focolare

Objective / solution

Brand Positioning & Identity creation for a pizzeria in Columbia, South Carolina.

Capabilities

Brand Identity

Brand Positioning

Digital Collateral

Collateral including menus, business cards
& stickers

Brand Essence

You walk into Il Focolare wanting some incredible pizza, but are also met with a fun graffiti surprise on the wall. You’ll also find a large red hearth where each pizza & many other items are menu are cooked. ‘Il focolare’ means ‘the hearth’ in Italian, & it’s an added bonus that ‘Cola’ (the nickname for Columbia) is tucked in the name. It’s a win win! Il Focolare is home to high quality ingredients, portraits of 80’s tv stars & a photo of a dog with a pizza box around its neck. Play a little I spy next time you stop in.

The neighborhood around Il Focolare (Cottontown in Columbia) is very eclectic and they people are a little more casual than other areas of the city. Il Focolare plays into that vibe.

Il Focolare is a funky, Italian 80’s style pizzeria located in Columbia, South Carolina. Just because the vibe is chill doesn’t mean the ingredients are. It's the best pizza place around. What sets the place apart is that they not only use really great, high quality ingredients, but also using the hearth as our only method of cooking.

Il Focolare wants you to know that they sell pizza, use a wood fired oven, and are not too fancy/stuffy. What are you waiting for?! Get your butt to Il Focolare & get a taste of their pizza & atmosphere. You’ll feel fancy drinking a crisp Lambrusco, but also laid back with the alternative rock music playing & the Teenage Mutant Ninja Turtles hanging on the wall.