Little Island 79

Objective / solution

Brand Identity creation for a women owned, trade based clothing business that is
inclusive, fun & bright.

Capabilities

Brand Identity

Brand Positioning

Digital Collateral

Brand Essence

“We started out solely as a trading business -- trading art for art. I provide handmade dresses and tops in exchange for other artists' creations. Our audience is women aged 18-99, who have a love for sustainable handmade clothing. Our passion is to cater to creatives & create unique pieces that make people feel amazing.

“I now feel like I am part of a like-minded community that has a love for the artistic craft. I am inspired daily, and I hope to inspire others!”

“I grew up in Newport Beach, California. I was a total beach kid growing up, so I have a very strong pull towards any body of water. I love sunshine and splashing around in the water and in pools.”

Little Island 79 has a focus of connecting with other artists to create a unique relationship that involves swapping art for art. The brand is quirky, bold, retro & playful. Lindsay, the owner, draws a lot of inspiration from her parents’ generation, the 60’s and 70’s. In particular, she is drawn to the fashions of that time & wants her work to have an ease to it.