more than a logo
small business branding
brand strategy • brand identity • brand stationery & goods • monthly branding retainer
You didn’t start your business to sell scrumptious lavender lattes or so-good-it-will-change-your-life massages — not really.
You started it to help people. To make your community a bit more creative, or inspired, or healed. To connect
with your customers.
That’s why your small business’s branding is so much more than just a logo. It’s the story of you, your business, your impact, and your customers all rolled into one stunningly strategic visual identity. Your brand is your legacy, recognized in an instant.
Schedule a consultation call with Shana
by filling out the form below.
“I think branding can truly make or break your business, so it was really important for me to work with someone who would do a good job conveying our story through our brand. Shana has delivered
all of that and more.”
— Brittany K.
The method to the magic
first
The fun starts after you submit the form above and we schedule a Brand Meeting — our chance to have some fun and dream about the possibilities together. I’ll also have you complete a branding questionnaire. Who are your customers? What makes you different from the competition? What’s your personal style? I find so much inspiration in all of these little details, and will use them to develop a quote for your branding work.
then
Let’s sign a contract, pay a 50% retainer, and start making some magic. I’ll begin developing a color palette, choosing possible typefaces, and sketching ideas. We’ll meet up a few more times throughout the designing process to get your feedback, too — it’s important for you to be involved every step of the way.
finally
Oh my lanta — it’s time for the big reveal! After a few rounds of revisions, I’ll compile all of your branding elements into a comprehensive brand guideline booklet and send it over. You’ll also get a boatload of files in different sizes, colors, and styles for all of your possible logo and branding needs (and printed materials, if you ordered those as an add-on). All that’s left now is adding your visuals to your website, social media, and storefront.
Frequently Asked Questions
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Small business branding includes the creation of and digital files for a logo, mark, and icons, brand color palette, typography selection, business card design, and a comprehensive brand guideline booklet to explain when and how to use your branding. Add-ons include digital templates, storefront signage, and professional printing like letterpress stationery, business cards, and packaging. Schedule a free Brand Meeting with me and let’s discuss all of the possibilities!
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Monthly branding retainers are perfect for clients who have ongoing graphic design needs. Whether you need regular ad design, social media graphic development, or consulting assistance as you bring your dream storefront to life, I’d love to continue our partnership! Reach out to me and let’s discuss all of your options.
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As an artist, it’s important for me to find inspiration in my work. That’s why I love developing brands for businesses in the creative sphere. I also love working with a wide variety of people, and have built Iris + Marie Letterpress to be a safe space for people of all genders, sexualities, races, abilities, and other identities. Please note that I only take on a few branding clients each year, so if you think you’d like to work with me, please reach out and let’s see if we connect.
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All good things take time, and branding is no exception. You should plan on allotting at least four months for design and/or printing.
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The base price for branding packages is $6,000. Many of my branding clients also like to have stationery printed, such as business cards or packaging. Prices increase from there as various elements are added to the project. For example, professional stationery design and printing starts at $750. My rate for branding always includes logos, color palettes, typography, digital files, branding guidelines, and tons of fun along the way!
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The magic happens in my Columbia, South Carolina studio, and a lot of my clients are local to SC. But graphic design and stationery know no bounds, so please do reach out regardless of where your business is located!
“What I really love about Shana, and why I continue to recommend her to others, is because I approached her with nothing. I didn’t have a name, I didn’t have colors — only a vision. She is responsible for everything else in my brand. I love how invested she was in the business-building process.”
— bailey m.
meet shana
This may come as a surprise, since I’m a formally trained graphic designer, but when I first started Iris + Marie Letterpress in 2017, I didn’t do my own branding. I knew who I was, why I started my business, and how I wanted to impact my clients’ lives, but I also knew that I was too close to the project to nail down that complexity all by myself. And since you’re here, my guess is that you know it, too. Let’s work together to dream up a brand identity that’s deserving of the awesome work you’re doing.
time to shock & awe!
Branding isn’t just a logo — it’s the impact of your business articulated in one signature visual. It should be stylish. It should be strategic. It should tell your story. Let’s work together to make sure it gets done right!